The ultimate guide brand naming for creatives who want to learn how to brainstorm names for your clients, or an entrepreneur who's looking to brand a name.
The name of your company should seem like a fit for the kind of business that you want to build. Over the life of your company, you're going to say the name many thousands of times, so it needs to feel right to you. Is your company's brand personality going to be conservative (fo...
How to Name a Company: The Ultimate Guide Naming a company is one of the most vital decisions any business person can make. If you get it right, you will have come up with a brand name that is both catchy and memorable. Get it wrong, and… Well, let’s just say that you may end...
Going back to Debbie Millman’s definition of “deliberate differentiation,” a brand can’t appeal to everyone all at once. In fact, good branding requires you to commit to a smaller, well-defined niche. As part of yourbrand strategy, compose a list of adjectives describing your company’s...
Accessible to everyone, and owned by everyone, it puts information where everyone can find it. It’s often called “a single source of truth.” But most of the time, company wikis are a confusing mess. If you want to build a company wiki quickly, without any effort, check out Slite’...
We’re all about simplifying the process so you can focus on what matters most–bringing your ideas to life. So why wait? Let’s get started on creating the website you’ve always wanted. Build your website 03. Pick and register a domain name Now comes one of the most exciting parts...
It establishes both a goal for your company and a promise to your customers. Your values are what your brand stands for. Both are important as you build your brand because they keep your decisions in check. Whatever you do as a brand should always stay true to your mission and values. ...
“Whether it’s paid help through career coaches or reaching out to someone I admire on LinkedIn, building that community of people who are there for [me] has been really helpful,” Kara says. In order to lead the company as best she can, Kara continues to dedicate her time to ...
You’ve got your business idea and are now figuring outhow to start a small business, including coming up with a business name! Ideally, you want a business name that grabs the attention of all who hear it. But choosing a company name is a common obstacle for new entrepreneurs and small...
s unique voice and the values you want to embody. Then, craft a set of guidelines that define how your brand presents itself. If you can’t hire a pro to assist in the brand-building process, use free online tools to help you create a logo, find a company name, generate social ...