12 tips to build brand awareness Brand awareness is a key component of expanding your company’s footprint. On that note, here are some vital steps for building brand awareness: 1. Define your brand identity Begin by describing your brand’s identity. This comprises the vision, core prin...
Have you got a great idea for a new product to add to your existing site? That’s great! Of course, launching a new product (and website, too) comes with a set of brand-new challenges. Marketing and introducing the product to the market is costly, and it takes time to build momentu...
Once you’ve established your positioning and your brand story, you can use this work to create a snappy slogan for your business. A good slogan is short, catchy, and makes a strong impression. A clever slogan can increase brand awareness as customers start to recognize it—even when it’...
If you want to establish strong brand awareness in a global, national, or local market, you’re in the right place — you’re about to learn 20 techniques that will help you build brand awareness. 1. Utilize Brand Partnerships Brand partnerships are one of the best ways to establish loca...
The SaaS leader's guide to technical debt: business impact + how to identify and reduce it Customer analysis: Definition, benefits & how to perform it the right way An introduction to product segmentation strategy: Definition & examples Why has Paddle charged me?Merchant of record explained ...
Here’s how a well-defined social media strategy benefits your brand and business: It increases brand awareness and engagement According to The 2025 Sprout Social Index™, 90% of consumers use social media to keep up with trends and cultural moments. Amid a fractured cultural landscape, social...
How to build brand awareness Brand awarenessis the extent to which audiences are familiar with your identity, product and services. Building awareness introduces your brand to potential new customers. At the same time, you’re staying top of mind with your existing ones. Awareness goes hand in ...
Learn how to build a brand from scratch to form strong and lasting connections with your client base. These 10 steps will help get you started fast.
How long does it take to build a personal brand? A strong personal brand isn’t built overnight—expect months or even years of effort. The more intentional you are about your messaging and visibility, the faster you’ll see traction. ...
How to create a product marketing strategy: the basics What is a product marketing strategy? There’s no strict definition of what a product marketing strategy is. But to put it simply: It’s a plan you create to understand how you’ll reach yourtarget marketand turn them into your custom...