Augmented reality (AR) is gaining attention as one of the methods for realizing metaverse experiences. Although previous studies identified authenticity and narrative transportation as positive predictors of tourist behaviors in AR tourism, few studies have explained why authenticity and narrative ...
Augmented reality in the cockpit: projections in the sky 8 January 2025 Innovation Augmented reality in the cockpit: projections in the sky In a critical situation, every second counts on an airplane – and retrieving the most important information quickly can be crucial. Pilots have to maintai...
Learn about the optics that support Augmented reality (AR), which uses technology to combine a simulated environment with a real environment.
But what if we could digitally add objects, textures, and people to our surroundings? Augmented reality technology does exactly that, blurring the boundaries between the physical world and the virtual world. As this technology develops and many industries adopt new applications, understanding augmented...
Augmented Reality (AR) integration: Nike used AR filters on Instagram and Snapchat, allowing users to visualize their carbon footprint and see how Nike's sustainable products could help reduce it. This interactive approach made the campaign highly engaging and educational. User-generated content: Ni...
Augmented reality, a set of technologies that superimposes digital data and images on the physical world, promises to close this gap and release untapped and uniquely human capabilities. Though still in its infancy, AR is poised to enter the mainstream; according to one estimate, spending on AR...
It works best when you’d like to present a voucher, discount, or other related features. Benefits of Using QR Codes for AR Alright, what’s the point of using QR codes for Augmented Reality projects? Let’s take a sneak peek at some appealing benefits of using QR codes for AR-related...
Real estate is another area where AR development is worth exploring. Apps that use augmented reality can showcase how buildings and construction projects will look in the real world. They can greatly help architects present their designs in the form of 3D models or 2D drawings. The technology ...
Augmented Reality has already been implemented in various spheres. The main reason for that is customer experience. Forward-thinking companies are using AR to enhance customer experience and ensure more delightful interactions with customers. These companies integrate the latest customer experience ...
How augmented reality can enhance the tourism industryMixed Reality Studio