Creating and maintaining an incident response playbook can significantly improve the speed and effectiveness of your organization'sincident response. Even better, you can usually build a playbook without a lot of extra time and effort. To help, here's a crash course on what incident response playb...
How to build the right sales playbook framework Now that you know the components, how do you actually go about creating a sales playbook that works for you? The first step is putting together a team to build it. This team can be any size, but it needs to include members from every rel...
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Elements of a Great Sales Playbook Once your sales strategy and sales culture are aligned and your plan to close key sales skill gaps is clear, you have the context required to design the right business sales training and build a better sales playbook with the right sales scenarios, sales pla...
An effective brand captures the uniqueness of its products, and helps persuade customers to act. Learn how to develop a compelling brand identity in our guide.
Learn how to create an ebook and download your set of free ebook templates so you can produce a document your audience will be eager to get their hands on.
The playbook example above also outlines the series ofcustomer touchpointsleading up to the meeting, like confirming the meeting time and sharing information with the customer beforehand. Additionally, this playbook includes a request for a customer testimonial. Customer feedback, like testimonials, can...
How to Build a Sales Playbook Sales playbooks are valuable assets in many situations:onboarding new hires, launching a new product, and implementing a change to your process. Once your representatives see how the playbook helps them, they will use it independently to help with sales activities....
Harry’s wanted to build a credible referral program that focused on helping people spread the word to their friends, instead of not just spending money on paid ads. That’s what they did, and they did it quite successfully. With this simple, yet effective home page design, they were ...
If you’re looking to start an online sex toy store, you’ll first need to determine your target market and the type of sex toys you want to sell to it. To stand out in the sex toy market, you’ll want to narrow in on a niche or underserved audience. There are a number of type...