Your brand’s mission is the North Star for your business. It establishes both a goal for your company and a promise to your customers. Your values are what your brand stands for. Both are important as you build your brand because they keep your decisions in check. Whatever you do as a...
Following the explosive growth in presence of AI at CES 2024, , CES 2025 promises to build on last year’s momentum by showcasing the next-generation trends in AI and its practical applications. Data shows that investments in AI reached $22 billion in 2024 and are projected to grow to $2...
Build a team 01. Brainstorm and refine your business idea You might already have a great business idea that you can’t wait to start, or maybe you’re still in the early brainstorming stages of finding your niche. If the latter applies to you, think about what you’re passionate about...
a U.S.-based cloud software company.Brett Coinwas Okta’s SVP of TA at the time and he grew the recruiting function more than 6x — from 27 people to 175 people over 3 1/2 years. My team got to partner with Brett, who invested in our Talent Advisor training, and...
How can companies efficiently build a "value network" amidst the crowds of tens of thousands of people? And how can a brand ensure its global voice is effectively communicated, both in essence and outreach, at this first major tech show of the year?Join the AsianFin "Talk to the World Fo...
Going back to Debbie Millman’s definition of “deliberate differentiation,” a brand can’t appeal to everyone all at once. In fact, good branding requires you to commit to a smaller, well-defined niche. As part of yourbrand strategy, compose a list of adjectives describing your company’s...
Click here to start selling online now with Shopify What is a sales funnel? A sales funnel is a series of strategic experiences that turn unaware prospects into paying customers. The “funnel” visualizes the journey, with traffic from your targets entering through the top and high-value custom...
Brand equity is a measure of the perceived worth of a brand or product in the eyes of consumers. Learn how to build and strengthen your brand’s equity.
To get a high return on investment, you must first invest. Pro tip: Remember that you can always start small — hyper-focusing your budget on one or two efforts — and build upon them once you generate an ROI. 4. Competitive Analysis Image Source Knowing your competition is key when ...
Investing in stocks can be a powerful way to grow your wealth over time. It involves buying shares in a company with the hope that the company will grow and perform well in the stock market over time, resulting in gains on your investment. ...