Once your conversion tracking is in place, your ads are ready to launch. Click “Enable” to turn on your ads. In the Google Ads interface, you can tell a campaign is on if there is a green dot next to its name. Google Ads does an automated review of new ads before ads go live;...
Fear not, this guide to building a Google Ads account will help point you in the right direction. This blog post is the first of a multi-part series which will run over the next few months. In this series, we’re going to take a deep dive through just about every facet of a succes...
With options for Google search ads, display, video, and text ads; new features for mobile apps and voice search; and access to real-time data about your ad performance, there's a lot to consider when launching a paid search campaign. In this guide, we’ll explore the Google Ads platform...
Instead of assigning daily PPC budgets for each individual campaign, use a shared overall budget and let Google automatically distribute ad spend. This removes the hassle of micromanaging day-to-day expenditure for each PPC campaign while improving your agency’s efficiency. Keep in mind that shared...
Google Ads are a great way to boost revenue – but only if they're well planned. Here's how to create a Google Ads strategy that converts.
How to Create and Run a Demand Gen Campaign on Google To create Demand Gen campaigns, you must have aGoogle ads account. Once logged in, click“Create”and then“Campaign”. Select a campaign name and if you’re promoting products, toggle on“Run a product feed campaign.” ...
It’s tempting to set up a campaign targeting the keyword “electrician” and just watch the leads come in. Google even encourages this with the actual landing page for Google Ads. (image source) We all wish it was that simple. But it isn’t. ...
Stats like that can be scary. Or they can be the motivation you need to fuel your marketing efforts. There are a number of ways to not only get customers to your site but also to persuade them to take action. One such way is running a remarketing campaign on the Google Ads network. ...
What is dynamic remarketing? Dynamic remarketing for Google promotes your products or services to the people who viewed them. Learn more now!
However, it is also easy towaste a lot of money using Google Ads. Most Ads are charged per click, and the cost of each campaign can start to add up with little in terms of revenue to show for it. For example, if you use broad-match keywords rather than exact match, you will likel...