Optimize for daily unique reach: In this setup, Facebook aims to reach the maximum number of persons (within your budget), displaying the ad only once per day to each person. It does not matter at all how likely it is that the person take the desired action, only the reach matters. ...
I’m going to give you a couple of things to think about when determining your Facebook Ads budget. This information will help you if you’ve been running Facebook Ads for a while or if you’ve never run Facebook Ads before. Factors to Consider in Facebook Ads Budgets Cost of your P...
The budget is only a control tool: you’re not actually paying for ads when you set your budget. Your budget is a way of telling Facebook the maximum amount you’re willing to spend on an ad, which is distinct from the actual amount spent on the ad. The actual ad spend isdetermined...
The holiday season is upon us and it’s time to get your Santa hat on, but have you remembered everything you need to do to be prepared? In this article, I share 12 useful social media tips for the holiday season. The tips are based on Facebook, however the principle Read More »...
You don't need to spend money to increase awareness and make sales on Facebook. Read these 12 suggestions for how to advertise with no budget. Before using Ads Manager: What you need Setting up with Meta Ads Manager is straightforward but requires a few elements. First, you need a Facebo...
If the entirety of Ads Manager feels overwhelming to you, then don’t worry about the rest, of it and just focus here. By carefully allocating your ad budget across these ad sets, you can maximize the reach and effectiveness of your campaigns. One of the key features of Facebook Ads ...
Facebook then enables you to track your ads to see which audiences respond best to which ads. This helps you decide where your advertising budget is best spent. You can also create multiple ad campaigns to see which strategies work best for raising donations, increasing visitors to your websit...
A budget (Of course!) Now that you are all set to get started. Let’s begin… How to set up Facebook Ads for hotels? You may find configuring Facebook Ads tricky/complicated in the first place, but it’s NOT actually. We will be clarifying each and every step in detail along ...
5. How to Create Effective Carousel Ads for Facebook Carousel ad unitsallow users to scroll through a gallery of products on Facebook and Instagram. But Meta says videos provide thehighest return on ad spend—so I took the basic carousel idea and added video. I replicate the layout of a ...
It's easy to spend a lot of cash on useless ads. However, if you are able to create effective facebook ads, you can get an insanely high ROI. Find out how: