Brand identityis crucial for success in today’s market. It’s more than just a name; it’s a distinct personality thatconnects with your target audience.How to brand a productcomes in handy when dropshipping to stand out and create more sales. Moreover, working on your brand and the mes...
With the myriad of companies delivering similar services or products,standing outcan be challenging. That’s where branding comes in. Your values, story, brand promise, and other assets provide avenues through which you can showcase your uniqueness. Leveraging on these to create a point of differ...
Running a social media contest is an amazing opportunity to grow your brand and give someone your products and services or you can giveaway a partner’s product. Social media contests are one of the few effective ways to boost your brand online with a minimal promotional budget. I’ve been ...
When discussing a brand promise, we discuss how the company wants its customers to feel about using its products and services. For example, if you're a clothing store and want your customers to feel comfortable when they visit your store, you would ensure that your brand promise is that “...
For many businesses, building a brand is the result of a long, organic process; however, with the right intentions—from developing the right concept to creating a logo—you can jump start your brand building. Let’s dive in to how you can build your brand in just ten simple steps: Ac...
Building a brand that reaches your target audience Now that you know how to brand your business, it’s time to put that learning to work. As you set out to build your own successful brand, take the long view: How will your branding hold up in five years? What about 10? As you evol...
As a business owner, understanding how to differentiate your brand from competitors is crucial. Business differentiation gives you the upper hand; it’s how you distinguish yourself from your rivals in a way that piques interest and keeps customers happy. We’ll outline seven ways to differentiat...
Brand your business Create a professional business website Market and promote your business Build a team 01. Brainstorm and refine your business idea You might already have a great business idea that you can’t wait to start, or maybe you’re still in the early brainstorming stages of...
Learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.
Start building your brand foundation on Amazon We have the tools for creating a cohesive, scalable brand strategy. Chapter 1 On Amazon, products are being discovered and brands are making new connections every day. According to a survey by Tinuiti, 75% of customers use Amazon to discover new ...