Once a shopper feels confident in their decision to buy, a CTA can bring them straight to the product page. How to make a buyers guide Define your audience Offer product-led solutions Format for fast and easy
This could be particularly effective for SEA beauty players, where homegrown beauty brands already have a strong presence and identity. Furthermore, brands can improve consumer confidence by supporting their local communities. In the Philippines, blk cosmetics launched its Universal line of pr...
There really was a time before chili crisp became the “it” condiment on TikTok, Instagram, and everywhere else people show off what they eat. But thanks in part toFly by Jing’s recipes and other content, more people have gained the confidence to let things get a little spicy. The web...
(MGI), founded in 1990, is McKinsey & Company's economics research arm. MGI's mission is to help business and government leaders develop a deeper understanding of the evolution of the global economy a...
he had held down a job in the tourism industry. But lockdowns had gutted the sector, and two years later he was working as a day laborer to support himself and his father and sister. “I was fed up with my life,” he says. “I was trying so hard to find a way to get out...
Market intelligence tends to be seen as a little less exciting though. For starters, there are fewer high-speed car chases, deaths by stealthy assassins or threats of world destruction. But the principle remains the same: An investment in human resources and technology to gather and evaluate big...
After a “community-first” launch that excluded VCs and caused a surge in value, Hyperliquid may host a second $HYPE airdrop. Here’s what we know about eligibility, the platform’s features, and how to participate in Season 2. Read More Will There Be a $HYPE Airdrop Season 2? What...
bring robotic arms to a FedEx sorting facility in Memphis, emphasizes the urgency of adopting robotics in warehouses. “I worry for those owners who don’t do it. Even today, a lot of warehouses are just racks, a cart and a clipboard. They’re just not able to keep up,” Nieves ...
Particularly notable are Argentina (4:17), the Philippines (4:16) and Colombia (4:12). 2. Consumers turn to ‘dark’ behavior. Coined in 2012, “Dark Social” refers to nearly untraceable web traffic that comes from internet users sharing content directly and privately with each other, ...
To succeed in the fast-evolving digital home, providers must differentiate themselves in the eyes of their target consumers. Here’s how.