Just like with any other marketing effort, it will be important to establish whether your PPC campaign will deliver a return on investment. To do this, you will have to track progress and measure results throughout the entire period of the campaign. Learning how to calculate PPC ROI should b...
Avoiding Overlaps: How to Visualize Data with Clarity?When you’re trying to make sense of data, clear visuals are key.Imagine trying to read a map where all the roads are jumbled together; it’s frustrating, isn’t it?The same goes for data visualization. To avoid overlaps, start with ...
Common Localization Pitfalls to Avoid Expanding your business internationally can be a great opportunity, but it’s important to avoid major localization pitfalls that can hinder yourglobal sellinggoals. Many sellers make the mistake of rushing onto different Amazon marketplaces without doing due diligenc...
Digital marketing is a vast ecosystem of channels and tactics, but here’s how to measure performance on the most common ones. Website Performance For most of our clients, their website is the hub of all their digital marketing efforts. It’s, therefore, critical to see how it’s performi...
Part 1: An Overview Of Data Analytics Before exploring the types of marketing analytics that can help you avoid the misinterpretation of PPC data, you first need to understand the basics of data analytics. What Is Data Analytics By definition, analytics is the scientific process of discovering us...
Common PPC budgeting mistakes (+ how to avoid them) Want to jump into PPC ads and get better results immediately? Avoid these pitfalls to maximize the value of your campaigns. Not understanding your platform Every PPC platform is different. There are variables for each that may influence budget...
5 common pitfalls to avoid when setting your Google Ads location targeting How to analyze your location performance in Google Ads How to optimize your location performance with bid adjustments in Google Ads Let’s begin! 5 common pitfalls of setting your Google Ads location targeting ...
Marketers know that one of the most important things they teach clients is what not to do. Local search marketing, with its mirror connection to the real world and its real-time pace, is particularly riddled with potential pitfalls. Being human, business owners are entitled to make a few mis...
What are some common pitfalls to avoid when you start selling on Amazon? Research thoroughly, avoid trademark issues, and monitor metrics: Conduct thorough research before launching products to avoid trademark infringement and other legal issues. Continuously monitor sales metrics, customer feedback, and...
Understanding your competitors’ marketing strategies can help you identify opportunities and avoid potential pitfalls. A competitor is any company that provides the same (or similar) product or service as you in your market. Specifically, you need to gather the following information about them: ...