And many times, these questions are necessary to meet the goals of the survey. But what exactly makes a question “sensitive” and how should you think about these questions? Sensitive questions often have to do with demographic data like sexual orientation and gender identity, race, or even ...
It may help to test out a few versions to determine what level of question loading works best without complicating the question or introducing other biases. 8. Ask a direct frequency question rather than using a yes/no filter. For example, the 2019 Youth Risk Behaviors Survey uses the followi...
Survey research relies on the U.S. Census Bureau for sample weighting. Currently, the U.S. Census Bureau only uses binary male and female gender options. To combat this, Upwave and its customers have partnered withQueer the Censusto advocate for an inclusive gender identity question in the C...
While some may consider only two, there are four types of questions you can ask in your screening survey. Each type caters to different purposes and procures different results. Let’s get right into them: Demographics It is the most basic and commonly used screener. There are many types of...
gender quotahierarchical relationshipsfairnessmeritocracyGender quotas are frequently proposed to address persistent gender imbalances in managerial roles. However, it is unclear how quotas for female managers affectIp, EdwinaLeibbrandt, AndreasVecci, Joseph...
After they’ve just responded to a CTA –Companies like Uber and Seamless survey customers after they use the product’s core function. When they’ve just made a purchase –Your customer has just worked their way through your site to make a purchase, so ask them what they’d like to see...
For example, if you plan to ask non-English-speaking respondents to complete a survey that is written in English, we recommend using a professional translator to create grammatically understandable, culturally appropriate questions. Question type: As you begin to design questions, you may find ...
This sample fromWikimedia Commonsshows a cross-tab of soda preferences among survey respondents. It’s been grouped by age and then by gender. This particular cross-tab shows that people under the age of 30 are more likely to drink soda than their parent’s generation. In response to the ...
Age, education, gender, income, marital status, and ethnicity are the most common types of demographic data collected. It’s best practice to consult an expert who knows how to ask these questions in an inclusive way. Be sure to add an option allowing people who don’t feel comfortable ans...
An open-ended survey question will ask the respondent to explain their opinion. For example, in an NPS survey, you‘ll ask how likely a customer is to recommend your brand. After that, you might consider asking customers to explain...