Lerner, Maura
This is why it’s critical to grab your prospects’ attention in the first stage of the AIDA copywriting framework, which can be achieved by creating a catchy headline. Most users don’t read anything past it, so the headline needs to be interesting, provocative, and relevant to your target...
there are a number of situations where an appeal might be worthwhile. Details of where and how to appeal will be printed on the parking ticket, or on the letter you receive in the post.
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In the words of Steve Jobs, “The only way to do great work is to love what you do.” Starting your own business is one step towards doing work that you love. But from forming an idea to creating a business website, there are several essential steps and questions to consider before ...
Decide which segment of your target audience you want to appeal to first. Next, select a case study subject closely related to that segment. You want your marketing case study to resonate with the leads you most want to convert. 2. Identify the key points of the case study and use storyt...
in recent years the decision has been made to change to pressurized irrigation systems to increase the efficiency of water use, border or furrow irrigation is still the most widely used in agriculture. In this work, we show that with a methodology developed and applied in these systems, ...
An interesting case (Figure 4) involved a citizen who secretly planted vegetables on the campus of the National Taiwan University without permission. “This is the campus of National Taiwan University. Please don’t use it to grow vegetables. Otherwise, you will call the police and ban it.”...
You’ll never regret—in fact, you’ll thank yourself later—for investing the time necessary to prepare for such a monumental task. You wouldn’t set out to cut down a huge grove of trees with just an axe. You’d need a chain saw, perhaps more than one. Something to keep them shar...
The judgment will set a historic legal precedent for the UK’s use of facial recognition. In his crowdfunding appeal for the case, Mr Bridges laid out his view of the high stakes. “The inevitable result is that people will change their behaviour and feel scared to protest or express themse...