Whether you can instantly think of over a dozen competitors or can barely recall five, it’s a good idea to turn to Google or a different a search engine (DuckDuckGo, anyone?) and look up your product category. Examine the products within the top 50 results,along with the ads that are...
We've been saying that for years, but no one will listen.'For Maori physicist Dr Ocean Mercier the question of whether or not Indigenous people traditionally practise science is obvious:Maori have always been scientists, and we continue to be scientists.Our science has allowed us to live, wor...
The literature that studies this question gives several answers, the primary one being that it is not accurate to think of intra- and extra-firm sources of innovation as being incompatible. Rather, the answer will depend on the degree to which firms within a cluster have knowledge that is ...
If we get in the habit of charging for the value we create, the main question is how to do so at both a feature / product level and an overall offering level. The first question to actually ask is does the feature or product create value that is more important than how much we could...
to an end. The question as to the comparative value of the two must be answered in favor of the derived free attention. The chief reasons for this conclusion are as follows. First, derived free attention is likely to be more unified than forced attention. Second, it arouses greater self-...
And you need to personalize it (every time) for these people. But personalization is expensive, awfully time-consuming, and not the most exciting part of the job. Surely, in 2024 (closing in on 25), with all the AI and GPTs, social media analytics tools can do it for you?
The fastest (and usually least expensive) way to answer your research question is to use existing data. Although the available information may not directly answer your question, existing data can help you obtain a diagnosis for the patient—your practice—and develop a treatment plan for gaining ...
Each user has their own unique reason for visiting your site and an individual route that they take as they explore your pages. How can you gain insights about your customers to improve your website’s usability and understand buying trends? The answer is simple: build a customer journey map...
obstacles and achievements of development education in school (Rickard et al., 2013). Question formats ranged from Likert scales to open-ended questions asking for further elaboration and rationale for answers. These were analysed using SPSS and MS Excel software to examine t...
Why optimizing for geography can enhance word of mouth marketing Felix:What was the launch strategy once you had those products? Joe:One of our insights was that it was going to be very hard to launch to an entire country or an entire continent of the United States and Canada. We tried ...