Using social media to “grow your website” is fine, but that’s not the kind of thing you can measure. When you’re constructing a social marketing campaign, it’s important to set incremental goals that you can easily track to see how you’re progressing. You can do this by using t...
“The amount of people who’ve said no to things I’m asking them to do—the list is hundreds of thousands of people.” What does annoy him, he says, is when executives say no. “If I send a horror movie to Universal and they say no, I get annoyed by that. That bothers me.”...