Crazy Egg is a user-friendly tool that allows you to generate and analyze heatmaps for your website. After setting up your account and adding your website, Crazy Egg will start collecting data and create a heatmap. You can then analyze this heatmap to understand user behavior on your web...
What is a heatmap? Heatmaps (or heat maps) are a data visualization tool that depicts values by color. Heatmaps can be created manually, but most heatmaps are generated by heatmapping software. Example heatmaps Heatmaps date back to the late 1800s when Toussaint Loua used a sha...
Install the Tracking Code:Once you've chosen your tool, you'll need to add a small piece of code to your site’s HTML. This code tracks how users interact with your site and sends the data back to your heatmap tool. Gather and Analyze Data:With the tracking code in place, your heat...
Heatmap in data visualization is a technique used to represent data values using a color-coded matrix or grid. It provides a visual summary of the data, where each cell in the matrix corresponds to a data point or a combination of variables, and its color represents the magnitude or intensi...
In general, heatmaps are one of the most powerful user behavior tools in a marketer's or designer’s toolbox. People all over the world analyze heatmaps to improvebounce rate,increase customer retentionand learn more about how people use their service—all so that their site or product bet...
When You Should Use a Heatmap Heat maps are particularly useful in situations where you need to: Analyze Patterns and Trends: When you want to quickly identify patterns, trends, and anomalies in large data sets. Compare Data Sets: To visually compare various categories or groups of data across...
From here, you'll be able to select what you'd like to analyze to help Hotjar automatically choose the best map type and overlays when the heatmap first generates. Why am I not seeing a heatmap for the URL that I enter? Here are some checks you can make to help identify why a hea...
Heat maps are visual representations of what users do on your website. Heat map tools analyze mouse cursors, clicks, and eye-tracking. After data collection, user behavior is visualized with a variety of heat map types. Data shows up on heat maps according to a gray or color scale. Most...
For those of you who just created a new heatmap and you’re waiting for data to analyze, you can play around withCrazy Egg demoin the meantime. It’s also worth noting that you don’t have to wait until a report has been completed to view it. You can always check those in real-...
Heatmaps represent the average user activity, which allows you to see which elements get the most attention. The human eye can comprehend these colors effortlessly and much quicker than people can analyze a set of numbers. Heatmaps aggregate large numbers of data from users and compile it in...