Market research can inform key business decisions by showing how customers will respond. ✓ Learn how to get the market insights you need to take action.
Love them or hate them, scale questions (whether they’re liking, agreement, or rating scales) are such a common feature in market research. But have you ever wondered what the best way is to analyse the results from them? Or if the way you’re doing it is the best way? In this sh...
Also, you’ll be able toget real-time information, spot specific market andindustry trends, understand (potential) customers’ needs, analyse sentiment, and more! ReadEmerging Market Research Trends You Can’t Miss Discover popular channels in the market of interest The tool will gather data abou...
Market research can be used to identify trends within an industry, or to better understand the needs, purchase habits and characteristics of a particular demographic. It can also help to analyse what competitors are doing, and how well. There are lots of different approaches and methods used in...
Market research forms the base to thebusiness planand the4 Ps of marketing. Its primary purpose is to validate business hypotheses upon which successful strategies can be developed. Why Is Market Research Important In this era of cut-throat competition, having data to rely on is essential.Market...
Learn how the right market research questions can help you get the best insights about your customers, product or brand.
Conduct market researchTo analyse your target market fully you need to go beyond your customers and understand the marketplace. Analytics tools like Quantcast, Alexa and Google Trends identify and assess potential competitors, helping you find new customers and determine ways to improve your ...
Conduct market researchTo analyse your target market fully you need to go beyond your customers and understand the marketplace. Analytics tools like Quantcast, Alexa and Google Trends identify and assess potential competitors, helping you find new customers and determine ways to improve ...
For the bottom up approach you look at your own segment data, and then you look at secondary research to understand what’s expected to happen to those segments. Although the bottom up approach can be more time consuming and will require you to better study and analyse your market, at the...
How Fund Managers Do the Research Stocko is also good at summarising the historic financials at a high level, but that is just a starting point. If you were to sit down with an analyst at a fund management firm or a brokerage firm/investment bank you would observe a much more detailed ...