Or even where to start learning about it? Use our ultimate guide to understand the basics and discover how you can use market research to help your business. Market research definition Market research is the action or activity of gathering information about market needs and preferences. This ...
Drag-and-drop interface that requires no coding is easy-to-use, and supported by our award-winning support team. With Qualtrics, you can distribute, and analyse surveys to find customer, employee, brand, product, and marketing research insights. More than 11,000 brands and 99 of the top 10...
Market research can be used to identify trends within an industry, or to better understand the needs, purchase habits and characteristics of a particular demographic. It can also help to analyse what competitors are doing, and how well. There are lots of different approaches and methods used in...
Prepping to Analyse Your Social Media Competitors: The Research Stage Before diving into the nitty-gritty of a competitor analysis, it’s crucial to establish who your competitors actually are. This research stage sets the foundation for all the insights and strategic adjustments to follow. Here’...
Time to widen my market research to social media. I’m going to take a look atNomadicant on Facebook Looks like they focused their marketing messages on “Cyber Monday” and the “one of a kind” Shopping Show in Chicago. When I moved the slider to the right to reveal a higher volume...
Love them or hate them, scale questions (whether they’re liking, agreement, or rating scales) are such a common feature in market research. But have you ever wondered what the best way is to analyse the results from them? Or if the way you’re doing it is the best way? In this...
It’s a plan of action that details how you’re going to implement your promotional activity. This includes accounting for things like how you’re going to promote, analyse, and measure your marketing campaigns. With this roadmap, you can plan out how you’ll reach your customers. This ...
reflect the local market. “On some occasions, you need to truly localize and not merely translate. For example, say your mobile game mentions Thanksgiving Day: This event is foreign in other cultures and should likely be changed to a holiday that is comparable or relevant to this audience....
1) The Research of How to Analyse the Customer s Value 顾客价值分析研究 2) customer value analysis 顾客价值分析 1. Customer Value Analysis Based on the Theory of Market Segmenting; 基于市场细分的顾客价值分析 2. METHODS: Theory of customer value management andcustomer value analysiswere applied ...