Marketing系列的博文一共三篇,我将陆续放出。 Marketing reports are meant to test your ability to apply fundamental marketing theories and concepts to real-life situations. Most reports require students to analyse a given company’s marketing strategy in such a way to assess its main strengths and...
As the saying goes, there’s always room for improvement, and this is especially true for a company’s marketing strategy. The world of marketing is constantly evolving, so you need to get ahead or get left behind. With that mind, we’ve outlined some of the best ways you can refine y...
A marketing strategy is commonly confused with a marketing plan. Keep note, though, that there are significant factors that differentiate them from each other. First, a marketing plan’s scope is short-term. Second, this action plan usually promotes new products and services instead of all your...
Evaluate how a company's environmental forces affect an organisation's marketing strategy and ability to serve its customers profitably. How do you calculate the break-even analysis for services? Assume that you have an internet cafe and provide internet for customers to us...
Analyse for insights With benchmarks and KPIs in place and data gathered, your next step is to analyse this data forinsights on which actions drive successand which fail to drive ROI. Optimal marketing uses a number of strategies to capture your intended audience and drive lead generation. Eac...
we can analyse trends such as popular shipping destinations, commodities and parcel sizes. Noting that these are important aspects for our customers, we can further improve the experience by creating more personalised shipping products, like preferred shipment rates, as a ...
How does the company spend money? (cost structure) The purpose of the financial moat is to follow the money to dig deeper into the business and move toward what gives it a real market advantage, and eventually, we’ll look for the business core asset. ...
SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. It's a powerful method to analyse various aspects of your business from your marketing plans to your customer experience, and more. A SWOT marketing analysis helps you: ...
Here's a step-by-step guide on how to create a marketing plan for your small business. Quickbooks knows the questions you should consider when strategizing