B2B customers have a 50% lower return rate compared to B2C customers1 On average, orders from business customers contain 80% more units than orders from consumers1 Why advertise on Amazon Business? Advertising on Amazon Business can help you better reach and acquire high value business buyers who...
Amazon Advertising is one of the top ways that sellers drive traffic to their products. This is becoming necessary to get more visibility as potential buyers comb through hundreds of other options on what is fast becoming a saturated market. To keep things simple, Amazon structured its ads simil...
If you choose “Automatic targeting”, Amazon will auto-generate a campaign of keywords based upon the product you’re advertising. This can be beneficial if you’re simply looking for data from customer searches. However, “Manual Targeting” will allow you to determine which keywords will be ...
Need more guidance?Amazon’s guide on KPIsoffers a comprehensive overview for tracking and analyzing these indicators. Improving your campaign performance After your campaign has been running for at least two weeks, review your advertising reports to understand your performance, in light of your campai...
However, a lot of advertising networks have strict approval processes, and it can take a while to get your site approved, especially if you are new. Amazon associates ads can shortcut this waiting period. If you get approved by other networks in the future, then you can add these alongside...
If you have a registered brand, Amazon offers a powerful way to promote multiple products or even your entire brand. Amazon Sponsored Brands are ads that appear in more prominent positions with custom headlines, a log, and a selection of your products. This type of advertising helps build bran...
Amazon ACoS (Advertising Cost of Sale) is a key metric to measure the performance of anAmazon PPCcampaign. If you’re new toAmazon advertising, this guide has everything you need to know about this metric—we’ll show you what ACoS is, how to calculate it, which metrics drive ACoS, and...
Instagram have become “pay to play” environments, TikTok is still trying to grow its user base and it does so by granting its user far greater organic reach. This means that evenwithout an investment in TikTok advertising Amazon Sellers stand a chance to reach and convertaudiences on TikTok...
According to Amazon Advertising Benchmark Report 2022, Sponsored Products campaigns cost13%-79% less per clickcompared to other options. Also, keep an eye on how well your ads are doing by focusing on: Where your ads are and how well they’re doing. ...
Here is the good news - it is more than possible to build a profitable business on Amazon and for that very purpose, we have prepared a comprehensive Amazon FBA guide.