Watch-outs when advertising on social media Social media is pretty fickle and the game is always changing. Influencers have long been used to help get products in front of people in a way that appears authentic, but with the rise of de-influencing on social media, the tide can quickly ...
If you can advertise your gym on social media effectively, you can make a huge impact on your gym’s growth. Social media advertising is one of the fastest-growing marketing trends with 9 out of 10 businesses employing some form of a marketing campaign on social media platforms. Some of th...
“All of this to say that to be prepared for a social-first product launch, it starts well before launch day,” he says. Use paid advertising to promote your campaign Paid advertising can amplify the reach of social media campaigns. It’s an investment, but can return dividends in exposure...
Advertising on Social Media: How to Avoid Legal ProblemsNancy Ly
UsingMeta’s ad manager, you can run ads on Instagram in various formats and placements, including feeds, Explore tab, Shop tab, Stories, and Reels. This is similar to Facebook’s advertising options, allowing for a cohesive ad strategy across both platforms. ...
It allows you to reach hyper-specific audiences with targeted advertising on each platform. Plus, since your competitors are most likely already marketing on social media, you don’t want to miss the chance to get your brand in front of similar audiences. Not sure where to start? This ...
As a professor of advertising, I have studiedsocial media behavior for years. In late 2022, my colleagueEric Haleyand I conducted three online studies on Americans ages 18 to 65 to test how people under various mental loads respond to ads differently. ...
To help prevent misleading endorsements, theFederal Trade Commission(FTC)enforces various rules and advertising regulations over social mediarelated endorsements and testimonials to ensure they are honest and not misleading. First, the connection between the endorser and the company must be clearly disclos...
In fact, social media advertising is now necessary to succeed — but how can you do it? We're going to show you the way. About one of four pages on Facebook utilizes paid media, and about 23% of total U.S. digital ad spend already goes to Facebook. Today, brands are focused on...
Embracing selling on social media. Uncover social media sales potential and build an effective social commerce strategy with tips from our blog post.