If you want your brand to connect with an audience of professionals, you might advertise on LinkedIn. LinkedIn ad campaigns can reach people who make purchases on behalf of their companies, which makes them great for business-to-business advertising. Here’s how to use a LinkedIn advertising ca...
In the past, if we had enough budget to advertise an event in the prime-time slot of a popular TV channel, we were basically guaranteed success. In today’s very dynamic digital world, however, we can no longer rely on just one marketing tactic or channel to spread the word, and ...
Your LinkedInadvertising campaignslive on the campaign manager section of LinkedIn. You can access your advertising platform via your personal LinkedIn account. As pictured below, in the top right, you’ll see “for business,” click that, then click, “Advertise on LinkedIn.” From there, you'...
During Ramadan of 2023 (March 22– April 21), Indonesian telecommunications brandTriwanted to boost brand awareness and buyer action for a Gen-Z audience. To accomplish this, they decided to add an Instagram Reels ad campaign to their usualsocial media marketing strategy. Image Source The Instagr...
When it comes to how to market your new book, email is one of the most powerful tools at your disposal. Book marketers can use email to: Promote a book Advertise an event Share commentary on other books/developments in your genre Best of all, email tools make it easy to automate ...
For example, I can choose to advertise on LinkedIn, Stellenanzeigen and Monster Premi um at 44% discount which are some of the most used channels for advertising jobs in Germany. I just click on the ‘Add to campaign’ and advertise on all three in a single click. However, if I ...
This is not the place for you to advertise your business. Tip: Use your social media tools to schedule a couple of tweets around your event content before the event begins — just in case you don’t have time to post during the event. After your event Write digital thank you cards: ...
It’s also an effective way to promote a website, as it helps businesses reach a diverse audience and build brand awareness. Whether it’s on Facebook, Twitter, Pinterest, Reddit, LinkedIn or Instagram, social media marketing is important for engaging followers. Importantly, posting compelling ...
2. Add a Background Photo to Grab Attention The background image on your LinkedIn page is free real estate that you can use to advertise your business persona.Of course, if you’d rather just add a photo of your favorite mountain view, that’s cool. But I recommend uploading it to oth...
The Basics of LinkedIn Ads For a primer on the topic, check out our step-by-step guide on how to advertise on LinkedIn. It will walk you through the fundamentals of setup, targeting, budgeting, executing, and optimizing. Here we will break down the distinctions between different LinkedIn ...