at the outset, enthusiastic updates as the competition unfolds, and plenty of shout-outs for your sponsors. If possible, give onlookers something to do besides just watching: free coffee tastings at the rear of the room, perhaps, or even a “Barista 101” booth with a one-group machine a...
donate your time or money to a local charity, join the Chamber of Commerce, or even take on an intern from a local college if you’re able. There are a ton of great ways to get involved if you get a bit creative. Community events are a great way to network with other small busines...