Before adding it to your store, ensure you have set up all theimportant elements of Facebook advertising, such as ads account, Meta Business Suite, and Meta Commerce Manager. Let’s delve deeper into the steps to add Facebook Pixel to your Shopify store. Method 1. Adding Facebook (Meta)...
Let’s put all the fluff aside and focus on the nitty-gritty side — technical implementation: how to add Facebook Pixel to your site with Google Tag Manager, how to send events, how to implement advanced matching, user properties, etc. How to get the Meta Pixel code? To get started...
The Meta Pixel is aJavascript codeyou add to your website to track visitors and the actions they take on your site. The Pixel documents when someone takes an action that you choose, like placing an order, clicking a link, or visiting a specific page. These actions are known as Events, ...
When you create a Meta pixel, you get a unique Meta Pixel ID—essentially a string of numbers assigned to your website. That pixel code tracks user activity on your site, including page views, add-to-cart events, purchases, and more. You can then see how your ads perform and refine th...
You can add the Meta Pixel ID to your new or existing landing page. We provide an easy method to include the tracking code on your landing page. We send PageViews data for every visit on your landing page. After each successful subscription, we trigger the “Lead” event. ...
It can show you metrics like customer engagement, product views, add-to-cart events, and purchases. Meta Pixel can also track when a customer on your site performs an action such as clicking a button or viewing a video. This also applies to Facebook ads, so you can track whether a ...
Meta Pixel Test Events First, let’s verify if all our events are being sent to the events manager. On yourMeta Business Suitehomepage, go toAll tools(indicated by the little hamburger menu) and selectEvents Manager. Now, go to theTest Eventstab. SelectClear Activityand confirm for a secon...
Those websites use Facebook’s retargeting technology, commonly known as Facebook Pixel or Meta Pixel. The retargeting pixel does not add anything visible to your website. It simply sends a browser cookie to your visitors. This allows Facebook to retarget users visiting your website on ...
Using Google Tag Manager, you can deploy different types of tracking codes (tags), such as the Google Analytics tracking code orMeta pixel, on your site without needing to edit your website’s code each time you add or edit a code snippet. You can add codes for event tracking,conversion...
By integrating your CRM with Meta's Ads Manager, you can automatically import your new leads to your CRM, allowing for timely follow-ups and better lead nurturing. But what if you want a little more information? Using the Meta Pixel, you can track Website events like: View content: ...