For example, in 2022, Ryanair signed a new agreement with Amadeus to reach more corporate customers. At the same time, the LCC refused to share its three cheapest fares via third-party channels. NDC adoption All three GDSs actively develop NDC channels alongside traditional ones. Today, ...
The data exchange format they’re traditionally using has been around since the 80s and supports limited add-ons. So online travel agencies who get reservation data from GDSs can often publish only base fares, stripping carriers of extra sales. This injustice led to big transformations in travel...