Summary This chapter focuses on how to write an attention-grabbing press release. The conventional way a news story is written is using a structure called the "inverted pyramid." This is how effective press releases are written. It means that the weighty, most important information is at the ...
You thought it was a flawless email, so you wooshed it away. Then, maybe a second later – or maybe an hour later, who’s counting? – you realize that it had a glaring error. Or maybe that glaring error was brought to your attention by some super lovely person with nothing better ...
Sometimes, it’s just my mood at the moment. An email comes in, and I don’t have time or interest in it, so I ignore/archive. Later, the follow-up comes in, and they may have caught me when I have more time to consider it, or it might now be the time I’m interested in ...
We can conclude that this email didn’t need a complicated graphic design to convey a simple but effective message. The email draws attention right from the start and the reader can scan it for relevant info. 2. Event invitation RSVP email reminder With this gentle reminder email fromInvision,...
t know how to apologize in an email. It demands a good dose of humility on your part. Luckily, when you are apologizing through email, you have the time to formulate your apology in the best possible way. For that, we‘re here to help you get the best possible outcome of a sticky ...
An apology email is no different than if you were to be apologizing in person; however, the challenge in an email is you want to convey the same sincerity that is usually heard in your voice. When you apologize for a mistake that was made and communicate your regrets for making the mista...
It’s still the most effective way to nurture leads, drive sales, and build a loyal community around your brand. But here’s the catch – you need an email list. And not just any list – a thriving list filled with engaged email subscribers who are eager to hear from you. If you ...
I need to bring something to your attention: using outdated software puts us at risk of malware infections and data loss. Now it's your turn.我希望你能注意到：使用过时软件我们会冒着恶意软件感染和数据丢失的风险。现在轮到你了。Imagine that you're writing an email to your manager, colleague,...
Real-world use-case:Here’s how our former VP of Sales used this method to let someone opt-in to an email introduction requested by one of our sales reps. It offers clear and compelling reasons why Marsha could benefit from accepting the offer, but only “if possible” and on her terms...
scholars, legal professionals, university faculty and students, and business representatives in the field of intellectual property (IP) from across the country. Participants engaged in in-depth discussions on theoretical innovations and practical approaches to build China into an IP powerhouse in the new...