The purpose of this study is to expand the stimulus‒organism‒response model to explore the impact of short video users’ persona perception on their purchase intention on short video platforms in the context of Chinese short video marketing. The mo
IBM SPSS software was used for reliability analysis and exploratory factor analysis of the collected data. And IBM Amos software was used for confirmatory factor analysis and structural equation modelling. The results showed that after deleting item EE1 and item FC4, the reliability and validity of...
AMOS is widely used for CB-SEM estimation, and as the questionnaire data with a large sample size that fits the normal distribution, this study chose this method of SEM estimation using IBM SPSS AMOS v25.0. CB-SEM was performed here to explain the relationship between household practices, ...
The analysis was performed using the statistical software AMOS 20, SPSS 20, and MACRO PROCESS. The results found that vulnerable and grandiose narcissism could have an adverse impact on employees’ UPOB. This type of behavior mediates the relationship between vulnerable, grandiose narcissism and ...
Confirmatory factor analyses (CFA) with IBM SPSS Statistics and AMOS 27 have been conducted to examine the factor structure of the job crafting scale in our sample. The fit of the five-factor model was found to be significantly better compared to other models for all relevant indicators and sh...
[Compare to job search terms, which are more broad; consider updating.] IBM SPSS: SPSS -"SPSS Modeler" -"Amos" [The letters "SPSS" stand for only a few other rare topics that I estimate results in over-counting by only 0.28%.] ...
Data from 496 respondents were analyzed via IBM SPSS Amos 24.0 software to build a structural equation model (SEM). An independent-samples T-test was used to analyze the yield difference with different soil pH values and the differences in the soil acidification rates in different years. One-...
Further, for establishing the convergent and divergent validity of the selected measures, we performed Confirmatory Factor Analysis (CFA) using AMOS software. The convergent validity was studied by computing the average variance extracted (AVE) value for each measure. An AVE value >0.50 reflect an ...
Initially, the data were screened and checked for missing values, unengaged responses, multivariate outliers. The descriptive analysis of data was conducted through SPSS 21, and the hypothesized model was tested using AMOS 22. The values of mean, standard deviation, skewness and kurtosis for study...
We analysed data using structural equation modelling (SEM) in AMOS Graphics 27 and the Hayes PROCESS macro. We selected SEM for data analysis since it is a popular and robust method for hypothesis testing if the data conforms to the sample size requirements, absence of outliers, normality, and...