The good news is that any writer can learn how to write copy that sells with a little bit of instruction and a good amount of practice. Let's break down the key elements of great copy, and the steps you need to take to create it. What makes for good copy? Excellent copy has all ...
Don’t get inspiration from major brands like Coca Cola or Ford. Those brands are so big that marketing takes on a completely different dynamic. Focus on the direct-response world, marketers that only make rent if they actually get sales. Learn from the data-driven folks, they know what wo...
Feature-benefit copy may sell your reader on actions thatmove them through your funnel, but as they move closer to the actual dollar sale, they’re going to be putting more careful thought into their decision. Questions change from “what’s in it for me?” to “but what if…?” These...
12 Ways Exercise Can Actually Hurt You Now that we’ve looked at headlines, let’s talk about composing and creating your actual website copy. 2. Consider what your readers know The second guideline is to consider your readersbeforeyou write. This means you have to get into the mindset of...
Resumes receive all the glory and attention, but don’t ignore your cover letter. Here's how to write one that stands out.
Now using takeaways from our data and the Semrush Content Writing Workbook, we’ll explore how towrite copythat really generates results. Here are 14 tips: 1. Ensure You Use a Correct Keyword Strategy To write copy that drives results, you should start with keyword research. Your primary ke...
Take your PPC campaigns to the next level by learning how to write effective Google Ads copy with copywriting best practices and examples.
Example: “I want to write this book to help aspiring entrepreneurs build a profitable business from scratch.” Step 2: Find a book idea that excites you How do you choose the right book idea? If you’re struggling to settle on an idea, use this3-step process: ...
Now that we’re standing on a firm foundation, let’s move into how to actuallywritethese bullets. 8 examples of bullet points that work You may have seen writers complain about the proliferation of “listicles” in recent years. The thing is, the elitists don’t know what they’re talk...
Learn how to write a blog post that readers will enjoy, in my step-by-step tutorial (and free blog post template) that shows how I get 4 million readers.