So if you’re new to the world of email marketing or your email marketing story sounds a lot like mine used to, you’ve come to the right place. This is a beginner’s guide for everyone who wants to learn the ABCs of email marketing – newcomers as well as email marketers desperate ...
Having customers’ email addresses enables you to applyengaging email marketing strategiesto acquire repeat customers. The most valuable types of emails to make repeat customers are as follows: Welcome email. Send welcome emails to make a positive first impression by offering incentives to entice the ...
months. Most email marketing lists have an average of 60% inactive subscribers on it. For example, a list of 1000 has only 400 true subscribers reading the post. Email marketers spend a lot of time and effort crafting these emails and strategies for only 40% of their recipients to open ...
Referral marketing is one of the most cost-effective marketing strategies: using your current customers to spread the word about your brand to new customers. To turn your loyal customers into your biggest brand advocates, you have to make the referral process as easy as possible for them, and...
How to Acquire Customers Without a Marketing Budget (Infographic)The old adage 'you have to spend money to make money' doesn't always apply to marketing.
If you've done any research on this, you might have learned that you can purchase email lists. In other words, you pay for people's addresses without having to do anything to acquire them. While this might be tempting, we encourage you to steer clear of this method. Experts largely cons...
Ideally, the press and publicity you acquire are organic (unpaid), but even if you’re considering working with a paid PR agency, the ROI can prove worthy. Bill Gates himself said, “If I only had two dollars left, I would spend one dollar on PR. It's an effective way to take ...
If you’re already getting readers but don’t make an effort to collect their email addresses, it’s going to be difficult for you to grow your blog in the long run. Next to your blog, your email list is going to be the most important asset you have in your marketing arsenal to gro...
Below, I unpack tips for directly collecting email addresses and what to include in your marketing emails to expand your network and make your campaigns succeed. 1. Create a dedicated sign-up landing page A landing page dedicated to your email sign-up gives you the breathing room to add all...
You can considerably expand the volume of your email list by using webinars as a venue to demonstrate your thought leadership skills and acquire access to a targeted market of new email subscribers. This is even more true should you co-organize it with another business. Select a brand that ...