Monitor metrics like daily active users (DAU), monthly active users (MAU), and churn rate to gauge the effectiveness of your retention efforts. 5. Deliver Exceptional App Performance Performance issues are among the top reasons for app uninstalls. Users expect apps to load quickly, run smoothly...
We’ve prepared 9 effective approaches to improve your app’s user engagement. Some are suitable for every category of mobile app, while some apply only to a certain type of app. You can estimate the usefulness of each approach according to the specifics of your mobile app and test how it...
Douyin live-streaming encompasses two strategies: one involves leveraging KOLs to promote products, while the other entails hosting live-streaming sessions on the brand’s official account. Employing KOLs/KOCs is particularly suitable for nascent brands, granting them access to the influencers’ wide-r...
To calculate these metrics, use the following formulas: DAU = [Unique new users] + [unique returning users] MAU= [Number of unique new users in a month] + [Number of Unique Returning Users in a Month] If your MAU and DAU KPIs are consistently high, this indicates healthy user retention...
As a result of the influx of Japanese BL comics and Thai BL drama series as well as the remake of a Japanese BL television drama series by a local television station, BL became more visible by the mid-2010s (Daujen, 2021; Fung, 2021). The proliferation of queer cinema in the city ...
Here’s how to calculate DAU: Define what counts as “active”. Implement unique user tracking in your app. DAU = the total unique users who are active at least once in a 24 hour period. How to increase active users Once you know your active user numbers, it’s time to look at how...
How to measure MAU: calculation formula and tools to use Since MAU is the total number of monthly active users in a given month, the formula is very simple: How the number of DAU is calculated in Pushwoosh By the past month, a tool you use to track MAU can mean a period of timebetw...
There are5.17 billion active social media usersworldwide. This means that 48.35% of active social media users in the world access YouTube. Here is a table displaying YouTube’s rank among different social media platforms according to the number of platform users: ...
Daily/monthly active users (DAU/MAU) Feature adoption rates Average session duration Satisfaction KPIs:These KPIs indicate how satisfied customers are with your product and the probability of customer retention and referrals. This KPI category is important to drive customer loyalty. Examples include: ...
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