dropping from a worldwide total of $7.1 billion to $5.1 billion in 2019. While the pandemic years helped the company bounce back, it is still some ways off from its former glory days. TheBarbiebrand, on the other hand, managed to hover around the one billion mark until 2018, when...
Established in 1913, Stanley has been supplying drinkware to blue-collar workers and outdoor enthusiasts for over a century. However, in 2019, with the relaunch of their Quencher, they attracted a new audience, propelling the 110-year-old company to seemingly overnight success. Since 2019, driv...
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With iconic brand Mattel finally bringingBarbieto the big screen this summer, it is no surprise that the rebirth of all things pink has flown straight into the fashion world. While plenty will argue pink is a staple color in every wardrobe, some might need guidance on how to style themselves...
Bridgertonaside, Netflix’s original movie options this month might be even more impressive than the TV slate.Richard Linklater’sHitman, which starsGlen Powellas the titular assassin, premieres on June 7. That will be followed by documentary Black Barbie on June 19, theJessica Alba-starringTrigg...
"Barbie," a movie celebrating a 64-year-old toy brand, is the top-grossing movie of the year.Pepsihas a new logo that reflects a style it first unveiled in 1970.Hostess Brandswas recently acquired for $4.6 billion, reflecting the pandemic-driven popularity of retro snacks like Twinkies, fi...
Barbie dolls were once the object of desire of every little girl. Now some of the vintage Barbie dolls can fetch a hefty sum at auction. Learn how to value Barbies on our Value My Stuff Blog!
Topping it all, Billie Eilish released her new song, and “Barbie Girl” by Aqua made its comeback in culture. This interplay between human motivation, cultural relevance and how a brand creates permission to move more deeply and broadly into consumers lives to drive growth is at the core ...
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-Also consider the original G.I. Joe (Joe Colton) with flocked hair and beard and, in a slight format departure, working "Kung Fu Grip". I think your Hasbro partnership could be rich here as a chance to do "toys of toys" in a way only Barbie and To...