is a good example of the culmination of consumer demand, social media, and brand delivery. With her Savage x Fenty runway shows in 2018 and 2019, Rihanna featured all kinds of bodies wearing the lingerie designed for her collection. It didn’t stop with plus-size wearers; ...
Jane Hovey Partner Jane is adept at untangling complex business challenges, infusing a creative spark that enhances brands and their social currency. Seamlessly bridging strategy and execution, she crafts compelling narratives that engage audiences at the intersection of context, community, and culture. ...
Not only is it cost-effective but also shows the human side of your brand while delivering higher ROI with smaller budgets. Shoot unpolished videos or capture product images from your phone and hit publish. Fenty Beauty, with over 2.4M followers on TikTok, embraces the platform’s lo-fi cont...
Indie brand Perfumehead, for example, is leaning on fragrance oils, which are alcohol-free and said to last longer. Meanwhile, Glossier, Fenty Beauty and Byredo have all turned to solid fragrances, offering travel friendly options in visually friendly packaging. Separately, Jo Loves, the second ...
Described on her Instagram profile as a “21-year-old Robot living in LA,” Lil Miquela promotes products while maintaining a carefully crafted online persona that includes music releases and social commentary.ImmaWith 388,000 followers on Instagram, Imma is a popular virtual influencer in Japan ...
What Is Content Marketing Strategy? Content marketing strategyis creating, publishing, and distributing valuable content to attract and engage a target audience. It aims to build brand awareness, generate leads, and drive customer action. Content marketing examples include but are not limited to: ...
China’s Generation Z is a key target audiencefor luxury and fashion brands using Bilibili.With over 80% of users under 24 years old, this social media platform offers direct access to the emerging group of consumers who are driving future growth in luxury consumption. ...
Copy link You don’t have to be Serena Williams to look like a sporty superstar. This spring’s cool athleisure looks are all about scoring points off the court; think sport-meets-street with a dash of Rihanna. The 29-year-old mega pop star even has her own line,Fenty x Puma, featur...
From Rihanna’s Savage x Fenty and Fenty Beauty to Kim Kardashian’sSkims, celebrity brands typically place the star at the centre of marketing and communications, appealing to their fan bases and boosting reach on social media. By contrast, Drew House doesn’t feature Bieber or Good in...
from vogue. i think this was hillary. this is kind of where my makeup has completely changed since being a mom and in the pandemic. i really just take this bobbi brown, i take my brush. and then i just take this little brush and do the bottom. this is fenty beauty. i take it ...