Businesses need to carefully choose the right traditional and digital marketing strategies to attract their target customers. As you develop your marketing plan and executive summary, make sure you understand the variety of marketing opportunities available to you. Our guides below are a great place ...
Leading a high-performing team of marketing executives requires a unique blend of hard and soft skills. Here are five crucial traits that set successful marketing leaders apart: 1.Accountability and ownership Successful marketing leaders understand that success hinges on taking ownership of results. Ins...
Strategic marketingArtificial intelligenceStrategic planningPurpose This paper aims to explore how chief executive officers (CEOs) and C-suite marketing executives (chief marketing officers [CMOs], chief customer officers [CCOs], chief branding officers [CBOs], etc.) talk about marketing concepts to ...
Executive decisions aren’t the moves businesses make every week, or every quarter, that can be delegated to others, such as marketing plans or new shift patterns. Instead, they’re the biggest business-changing decisions: infrequent, strategic, high-risk choices that affect your company’s futur...
Ample evidence showsthat when executives consistently make decisions and investments with long-term objectives in mind, their companies generate more shareholder value, create more jobs, andcontribute more to economic growththan do peer companies that focus on the shor...
You simply need an eCommerce website, or a specific dropshipping website and a strong marketing strategy to get started. Print on demand (POD): Another popular way to make money online, POD involves working with suppliers that print your designs on blank items, such as T-shirts and mugs,...
These rules speak to how complicated CEO compensation even is. There are so many factors that go into understanding how executives make their money that even looking at one year of executive pay doesn’t truly show the scope of their earnings. In some cases, a CEO’s pay may not seem exc...
A marketing strategy is essential to effectively nurture your customers. Get powerful results by weaving together emerging trends and proven strategies.
What tactics make up the core of a great brand awareness strategy? learn everything you need to know about increasing brand awareness.
The information we give and how we give it should be influenced by who we're speaking to. This allows us to address needs or concerns specific to their role. For example, the content of a presentation and how it's delivered would change if it was given to a group of executi...