You have an innovative product, an air-tight business plan, and the chops to make it as an entrepreneur. But you’ll launch to the sound of crickets without compelling branding. The key to success is packaging your strengths into a brand that speaks to your target audience. Selling a prod...
Don't Let Money Rule Your Life I read some study that in order for you to feel rich, you have to make 3X as much as you currently make, no matter what you make. So if you're making $50,000 a year, $150,000 a year in income will make you feel like making it rain at the ...
Customer loyalty programs can help you boost customer retention and increase customer satisfaction. Here’s how to run a successful customer loyalty program (with examples!).
It allowed representatives to creatively go out of their way to make their customers happy. For example, when a nearby customer called about shoes being out of stock, the representative purchased them from another store and hand-delivered them for free. The recurring revenue from loyal customers ...
Thrive Market does an excellent job reducing friction through the signup process. First, they allow you to see exactly how much money you would save by becoming a member. Then, they give you a month free. This membership design encourages retention in two significant ways. First, because cust...
And it was much less common when Howard took the reins at Starbucks in the late 1980s. His board members, at the time, didn’t quite know what to make of him. SCHULTZ:“What do mean? What are you talking about? This isn’t working, you’re losing money.” HOFFMAN: Howard and ...
"Every time we get a new client, we give to this project, and they use the money to make a loan to a female entrepreneur in Malawi. When her business is successful, she pays back the loan and it's loaned out again." That's the kind of leverage Lizars is looking ...
Likely, with more and more internet users (there were 5.3 billion in 2023!), the number of online shoppers is also increasing yearly. Update: We found a resource stating that there were 2.3 billion consumers who made at least one online purchase in 2022. ...
“You don’t need to have money to make money,” he writes. “You just need to make the right decisions — and act on them.” To illustrate the simplicity of building wealth over time, Bach created a chart (which we re-created below) detailing how much money you need to set aside...
Because it means college students and professionals looking to make a move into the CMA field can still sit for the exam even if they don’t have 2 years of accounting experience yet. Not only does completing the CMA exam look great on your resume, but it’s a great way to get ahead...