That’s where Shopify came in, along with Mail Chimp. … The real trick to it was most people on Creative Market would have a little bio area. They would say, ‘My name is Pete, and I like to drink coffee and design stuff.’ I use mine, and just use a very simple call to ...
For a real example, look no further than Starbucks. Instead of gearing its marketing campaigns toward anyone who drinks coffee, the brand’s target market is young professionals who can afford to splash $5 on a daily coffee. We see this reflected in itsTV advertisements,Facebook advertising ca...
However, the very concept of using stabilizers is too much for some people. This tends to be down to the idea that they are somehow unnatural, that they're chemicals added to reduce costs rather than improve quality, and that they're unhealthy or even unsafe. But as I mention above, mos...
The second thing is that we will be moving soon to Hong Kong, which brings more challenges. While hospital rates are reasonable here in Macau (like Mainland), they are much more expensive in Hong Kong. Then we have the move itself. So needless to say, that has concerned me. But we ar...
And in 2019, Dunkin’ Donuts22 changed its official trade name to just Dunkin’ – more appropriate given that coffee and other drinks now make up 60% of its sales23. When you consider all these factors, the complexities of choosing a name for your business become apparent. But it’s ...
Planning the financial part of a trip is often the most difficult step. Sure, you have vague notions of how much food costs, and how much that hostel for the first few nights will be, but planning for more than a couple of days is pretty miserable. ...
There are plenty of ways to save – for example making sandwiches and a flask of coffee at home rather than going to Starbucks can save enough money to pay for a nights budget accommodation in Asia – it’s all about prioritising.
For example, if there are 100 tweets about coffee brands and 30 of them mention Starbucks, then Starbucks has a 30% share of voice for that particular time period. While SOV is a valuable metric, it's important to keep in mind that it only measures visibility, not sentiment. So, while...
Starbucks, for its part, has theirred and white cups contest. The mechanics involve asking customers to doodle on cups and share their artwork online—a perfect way toentice seasonal buyers. The coffee shop chain rewards the best designs with gift cards, and gets to keep the rights to the ...
By investigating supply chains, SMEs can also intentionally support smallholder agricultural producers of products such as chocolate, coffee, tea, cotton, paper and other cash crops, to supply their office staff room and more particularly, if they're a food retailer, restaurant, ca...