Vodka is the most popular spirit in theworld. “Every third drink ordered in the U.S. is a vodka drink, so much as with the general consumer population, vodka is a favorite of the LGBTQ community,” Melanie Batchelor, VP marketing, Campari America, says. Gina Tonic, a drag queen who p...
It is also the owner of Espolon tequila and Skyy vodka. To expand the gin inspired by New York’s bustling and glamorous city life, referenced in Buldog’s sleek, all-black chunky bottle, Campari developed g-local strategies, focusing on trendsetters and social achievers. Guests at a Bull...