But Lin is also concerned about the capacity of AI to “pollute the information space” with so much generated content that it’s impossible to differentiate between reliable, human-written truth, and machine-written misinformation. “I personally believe that the threat of AI to the information ...
It's been a bit of an open secret for years that Google is getting worse. Search results are less relevant, with a focus on promoting larger websites as the ongoing march for SEO continues. The 'old feeling' of the internet as a collection of small islands of content is increasingly dis...
Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation. ...
SEO professionals are expanding their focus beyond Google to capture traffic from diverse search channels. This shift is driven by evolving user behaviors and the need to mitigate risks fromGoogle algorithm updates. While Google still leads the search market, other platforms are gaining traction. Bing...
Launched in 2015, RankBrain was Google’s first deep learning system used in Search and is still used today. As the name says, it’s used to help rank results and Google describes it as continuing to be “one of the major AI systems powering Search today.” ...
It is unclear whether younger searchers trust information from Google more because the information itself has improved, or because they are generally more trusting of information they find online. These results may also be due to older searchers not having grown up with the ability to rely on int...
It is possible that some keywords that we covered had wide ranking shifts. It’s not uncommon for Google to test a ranking at high position for a day and then pop you back down to a much lower ranking. We only covered a small number of sites in this test. Ideally, we would love to...
These days, changes to the search engine results pages (SERPs) are coming fast and furious, and we want to know – are you prepared for what’s next? What Are Natural Language Processing and AI? The biggest factor in recent changes to Google’s SERP is its use of artificial intelligence...
Google Search is one of the world’s most popular tools. So much so that utilizing Google Search has become its own verb. You can “Google” almost anything. Don’t know what Gobbledygook means? Google it. Don’t know of a good Thai restaurant near you? Google it. ...
So much of what we considered to be purely science fiction for so long has started to become a reality thanks to developments in Artificial Intelligence. We're covering this rapidly evolving area of tech right here.