Furthermore, the adoption rate is expected to double by the year 2025. Retailers are seeking the help of AI-based digital solutions to tackle challenges like changing consumer behavior, labor shortages, supply chain disruptions, and rising costs. This blog will help you understand everything ...
TV, radio, print, out-of-home. These platforms are much harder to track the success of than digital marketing efforts, but they’re still strong channels for delivering a robust, multi-channel campaign that people remember through attritional absorption. Cost is the biggest barrier here; many ...
devices every day, despite feeling fundamentally unsafe. Part of this is the growth in online interactions with digital entities undistinguishable from real people. Almost one in five (19%) even say that they are using the internet much less now because they do not know which sites they can ...
Details the methods by which the magazine `Consumer Reports' conducts the testing of automobiles. The test track in Connecticut; Factors used to decide which automobiles to test; How they are purchased; The role of the shop technician...
An overwhelming majority of both brands (78%) and agencies (83%) in our survey said that retail media spend is somewhat or much more effective in terms of sales impact compared to other channels. It makes sense, then, that a majority of brands and agencies everywhere plan to spend more ...
How much your premiums might increase depends on your insurance carrier and the rest of your driving record, among other circumstances. If this occurs, it will help to shop around and compare quotes for your most affordable options. "If you receive a citation for improper driving and that ...
Below, we explore some key strategies you can employ to keep your costs from eating too much into your sales revenue. Optimizing Inventory As we mentioned above, one of the biggest expenses your convenience store will have is inventory, which could take up 50% or more of your revenue. So,...
Improving MMM is marketers’ No. 1 priority for upgrading measurement Article Retailers have momentum heading into the holidays Article Walmart reports 28% growth in global advertising business, but retail media challengers abound Report Retail Ecommerce and Digital Buyer Trends in 2024: Mexico Rep...
A digital marketing platform that integrates information and puts it in dashboards can make it much easier to pull actionable insights from your data and optimize your customer journey, ultimately improving your business outcomes. Choose the best digital marketing platform to optimize your customer jou...
"In today’s rapidly evolving world, what we do at Consumer Reports must be as transformative and groundbreaking as the new technologies, products, and services entering people's lives every day. We are passionate about our work because we know how much is at stake for you. We succeed in ...