“But don’t get distracted by big numbers—still aim for relevance between your brand/product, the influencer, and their audience. Tons of entries in a giveaway where nobody will stick around to stay interested in your product doesn’t do much for you.” ...
Nigeria, talking about the same theme that had underlain all of these speeches: the need to invest in “human capital.” Among those gathered at the conference center, in the shadow of the Aso Rock Presidential Villa, was the Nigerian President himself, Muhammadu Buhari, and what ...
Back in Nigeria we don't work in big studios, we work at home. Like, if I want to work with Wizkid I would probably go to his house, or he would come to mine, and we would make music there. But if I'm going to work with Travis Scott, we're gonna go to the studio. If I...
In the last decade, the marine city has experienced a series of typhoons that caused waves to spill over the seawalls and flood its streets. Another example is the Eko Atlantic City, Lagos, Nigeria. Interestingly, this reclamation project was conceived as an urban solution to protect the ...
‘In order to find a decent job, for women like us, It would be through a family business. If not through a relationship. Or she needs to be her own boss or she is the boss of others. Because sometimes it's not so much the merit that counts, but relationships and acquaintances’....
To reach them is not that difficult. You decide to focus on a few critical cities. Interactive As you put all that together, when you take a long-term view as a consumer-facing company, it’s hard to think of a better place. I’ll give an example. In Nigeria alone, there are ...
1. What actions are needed in order to prevent climate change? This can be called the benchmark of ecological effectiveness for any action plan that emerges. Such a plan must ensure that the build up of greenhouse gases is not only arrested but reduced as fast as po...
In my opinion, that is the biggest takeaway for every retailer of any size: you learned last year that not having something in stock doesn’t just mean you lose a sale. It means you might lose a lifetime customer, and getting them back is a much, much bigger challenge. And it didn...
Songs like "Love Is A Losing Game" and "Tears Dry On Their Own" speak to her fragile emotional state during the making of the record, and to how much she missed Fielder-Civil. The two would later marry, though the couple divorced in 2009. Today, young pop singers like Olivia Rodrig...
Tinubu calls state of emergency in Rivers. Why not Plateau?Attacks in Nigeria’s troubled north-central state of Plateau have killed more than more than 100 people in just under two weeks. constitutional calamity Kenya MPs and governors fight over control of development fundsKenyan governors and ...