MCDONALD'S Corp.FAST food restaurantsFAMILIESFAMILIALISMFirst page of articledoi:10.1111/j.0022-3840.1992.260285.xJames HelmerJohn Wiley & Sons, Ltd.Journal of Popular CultureHelmer, J. (1992). Love on bon: How McDonald's won the burger wars. Journal of Popular Culture, 26(2), 85-97....
Joe Avella
A couple of weeks ago,I wrote about the differing reactionsbetween Burger King and McDonald’s as the coronavirus took hold. Somehow,Burger Kingseemed more active and sure-footed while McDonald’s put up a nice, but vacuous poster about social distancing. Since then, however, the contrast...
You want your brand to have the same message and effect on all your customers. McDonald's (MCD) is probably the best example. You can go to Bangkok and find a McDonald's by looking for the Golden Arches. When you go inside, you can order a burger and fries without speaking a word...
How much money will you need to invest after the sale to make the business profitable? What licenses and permits do you need to acquire or maintain? Does the company have a good relationship with its employees and customers? Step 3: Assess the company's financial health Once you feel confid...
For example, McDonald's consistently drives regional social media mentions by developing market-specific menu items and campaigns. Their McSpicy Paneer in India and Teriyaki Burger in Japan create local conversation in a way their global campaigns never could, boosting their regional SOV. ...
old, moldy Whopper in response to McDonald's claim that its burgers don't decompose. Burger King asserts that it uses only fresh ingredients and no preservatives, which should provide a better and healthier outcome for its customers. Its unappealing-looking burger was visible proof of that ...
Compared the cost of a ticket to something already known as affordable. He preempted a possible excuse of “it costs too much” by anchoring them with something low-cost before even talking about the actual cost of a season ticket (which would be more than the cost of McDonald’s as a...
“Most of the people who buy the franchises never have been in business before,” Campbell said. “We even had to teach some to operate acash register, and one of them how to make out a bank deposit slip.” The deposit incident happened after the opening of what is the chain’s larg...
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