Consider the examples: “Jet Skis,”“Hoovers,” and “Velcro.” These brands have achieved a level of recognition where they are often used interchangeably with the products they represent—personal watercraft, vacuum cleaners, and hook-and-loop fasteners, respectively. How Brands Become Generic Te...
If you have a friend with a subscription, Hoovers can be a good source of financial information for how to research a larger privately held company. LinkedIn –Company pages on LinkedIn may provide some valuable insights, but the better use of the business social network is as a resource for...