Much like the efficiency of a vehicle production line, BMW Group is using Adobe Analytics to analyze user behavior across its entire commerce and web presence, neatly separating user behavior into distinct customer segments and tailoring its communications and content accordingly using Adobe Target. BMW...
“Strategic Naming and Vehicle Identification” – the fact that BMW has an internal department for this demonstrates how much importance the company places on model names. And there is more involved than a short internal brainstorming session. Just the opposite in fact. A new model name is the...
As you can see, Semrush generates much more mentions than Surfer. As a result, Semrush has a much wider social media reach. No doubt, it is a widely known brand online. I assume, Surfer will benefit from this collab a lot. Why do brand collaborations work? Brand collaborations are an ...
A 101.7 kWh battery located under the floor can charge at up to 195 kW, which isn’t as much as some electric cars, but BMW says is enough to add 80 miles (129 km) of driving in 10 minutes. The company claims a 300-mile (483 km) driving range, and U.S. buyers wil...
failed to debut with the update's releaseon Tuesday. Beyond the API's existence, not much is known about the initiative. Reports indicate the system leverages NFC hardware on iPhone, and potentially Apple Watch, to communicate with a car's onboard computer to unlock, lock and start a ...
It’s a V12-engined box on wheels that is based on a cardesigned in the late 1970s. it has the aerodynamic properties of a brick and the center of gravity of the leaning tower in Pisa. And yet, that’s exactly why we all love it so muchbecause it’s as bonkersas cars get. Thi...
Once your changes have been made, it’s a simple “upload” back to the car's computer (this process can take some time depending upon how much has been changed). Unplug the laptop, start the car up and you’re good to go!
which is why it receives lower ratings. You’d be able to find the charging stations and see which ones are now operational. However, the app does not display how much your automobile has been charged. Available on Android and iOS with a rating of 3.7 stars and more than 50 thousand+ ...
BMW Hire Purchase will suit you if you like to make fixed regular payments throughout your agreement. This way you can spread the cost of your car over time so it’s easy to budget. And because your monthly payments are fixed, you’ll always know exactly how much you’re spending. ...
Like many other companies on this list, BMW has been using it as a means of producing parts that other technologies cannot create. A good example of this is the i8 Roadster’s top cover. Making the mounting for this component would not have been possible using a traditional casting process...