"Discover expert tips from Shmuel Aber on optimizing Google AdWords Shopping Campaigns in 2025. Learn my top insider hacks.
Google Ads optimization can be intimidating at first, but it doesn’t have to be. In fact, optimizing a Google account can be much easier than you might think. All it takes is a little planning and preparation, as well as adhering to some well-established PPC best practices. Google Ads ...
However, Google AdSense has built-in tools that will start showing you messages if your site is not getting a good CTR. You can follow the optimization guides shown inside the Google AdSense dashboard toimprove your ad revenue. You may also want to see our guide onhow to set up Google A...
There are a couple different ways to use the Google AdWords editor to group keywords. Here is a semi-automated way (where you still have a bit of human editorial in the process to manually filter to find themes & create groups)You could do similar to the above with Microsoft Excel's ...
This is Google's attempt to ensure that only the most relevant ads appear for a search term. To improve your ad's Ad Rank, either improve the cost-per-click or click through rate. 21 Google AdWords Optimization Tips Here are 21 Google AdWords optimization tips that will increase your click...
This lets us easily discover Apple’s top products and even have one-click access to the stores, hours, and directions. This is extremely helpful and makes it much more likely for the user to make a purchase. 4. Google Sitelinks Allow Users to Discover Top Pages ...
Google Shopping bid strategies Bidding describes how to compete and pay for your Google Shopping campaigns. We can break the options down into two categories: manual and automated bidding. Manual CPC bidding Manual bidding lets you decide how much you're willing to pay for each click on your...
WordStream’s keyword toolset is also hugely valuable for PPC marketing – use the Keyword Niche Finder to identify new ad groups for your Google Ads (formerly known as AdWords) campaigns, and use the free Negative Keyword Tool to find negative keywords that will reduce wasteful clicks and save...
Now that we have some On-Page SEO techniques with which to work, let’s move on to the next part of search engine optimization, keyword research. 6Keyword Research Keyword research is everythingin SEO. It is one of the first things you do as far as optimizing your site for Google goes...
We like to gamify Google Ads (formerly Google AdWords) to make decreasing CPC costs fun. You game? Let’s go! TL;DR Decrease your CPC by making better ads. Better means ads that are more relevant and higher quality. That might mean looking good and hard at your Quality Score, running...