Optimizing Google Ads campaigns really begins with thekeywordsyou choose. If you choose all short, competitive, expensive keywords, then the chances you have of getting clicks and conversions is much smaller than if you choose some super-targetedlong-tail keywords. For instance, let’s say you s...
Google Ads optimization can be intimidating at first, but it doesn’t have to be. In fact, optimizing a Google account can be much easier than you might think. All it takes is a little planning and preparation, as well as adhering to some well-established PPC best practices. Google Ads ...
Google Ads (previously known as Google Adwords) is an online advertising platform where you pay to advertise your content (e.g., service offerings, products, and videos) to users within the Google Ads Network. Google Ads can be highly profitable—or they can drain your wallet. Understanding G...
6) How much is the average lifetime value of a customer? This takes the last question a bit farther and asks, how much could you spend to break even on the lifetime spend of a customer (If you don’t have cash flow issues – this is the way to really think to win.) Example: J...
What are Google Ads? There are nine types of Google Ads (formerly Google AdWords), and within those categories there are different sub-types and formats. We’ll focus on the three most common campaigns used by HVAC businesses: Google Search Ads ...
What is a budget in Google Ads? A budget in Google Ads, formerly known as Google AdWords, is how much your business would like to spend each day on an ad campaign over 30.4 days — or a month. While your daily budget may fluctuate, its total spend will never exceed your overall budge...
WordPress.com does not allow you to add Google AdSense to your website unless you upgrade to the Business plan. For more on this topic, please see our guide on the difference between WordPress.com vs WordPress.org. What is the difference between Google AdSense vs Google AdWords? Google AdWor...
In Google AdWords, you can also easily calculate your CTR as it is the number of clicks that your Google ad receives divided by the number of times that your ad is shown. That means, CTR = Clicks ÷ Impressions For instance, if you had 10 clicks and 100 impressions, then your CTR wou...
Google AdWords: This is one of the most popular ways topromote a website or blog. Byinvesting capital in distribution, you cancreate ads that appear at the top of Google’s search resultspages, targeting specific keywords and audiences. ...
The involvement of an expert becomes doubly important when it comes to paid advertising like your Google Adwords campaigns. When dealing with such a large market, you need to get extremely precise in your marketing efforts. Doing so effectively depends on experience and insight into a very challen...