What went right:The Patriots found short-term and long-term options at quarterback by re-signingCam Newtonand using a first-round pick onMac Jones. Neither player cost as much as it seemed; Newton's one-year deal is really a $2 million guarantee, whi...
I could publish content based on what I think they might look for and benefit from, but I’m much more effective, impactful, and helpful if I dig deep and uncover their specific interests, needs, and challenges. To get a well-rounded picture of your persona, your research pool should inc...
the spread of the N.B.A. had as much to do with Big Macs and Cokes. The N.B.A. preached its gospel relentlessly in Europe, South America and Asia through
and is the one place the difference could be made up, after they have to cut an old reliable linebacker or the Pro-Bowl guard who was simply making a couple million too much.
Neither player cost as much as it seemed; Newton's one-year deal is really a $2 million guarantee, while the Pats were able to stay put in the draft and pick Jones at No. 15 without having to trade up and give away capital. Those quarterback...
I promise marketing audits are significantly less scary than any other type of audit and much simpler. Just make a list of your existing owned content, then rank each item according to what has previously performed best concerning your current goals. ...