In this article, we'll explore the concept of past lives, discuss the theory behind past life regression, and examine some of the potential benefits and limitations of this technique. What is a Past Life? The concept of a past life refers to the belief that a person's soul or spirit ha...
Dear Startup: You have no idea how much that costs- “We are completely clueless about how long things should take.” Here is atrick to handle expectation of unreasonable estimates. Escalation of commitment- A.k.a. sunk-cost fallacy, or the rational explanation of why the hell do we stil...
Analytical AI attempts to analyze past data to predict future outcomes using structured (usually numerical) data. Most analytical AI algorithms employ variants of predictive models such as regression analysis, neural networks, causal forests, etc., and are relatively interpretable and explainable. For e...
Money can be tainted when it is associated with direct or indirect harm to others. Deciding whether to accept “dirty money” poses a dilemma because money can be used to help others, but accepting dirty money has moral costs. How people resolve the dile
the importing country’s GDP and two-way distance. Since distance does not change over time, we replace two-way distance with two-way trade cost (cost). Compared with two-way distance, two-way trade cost may better reflect two-way...
Usability test case:Usability testingchecks how easily users interact with the application. It involves a series of steps for users, like navigating websites or purchasing. You don’t need to know much about the application to write test cases beforehand. ...
The power manipulation check questions asked participants to rate how much power each of the following roles had in the first task: Manager (your role), VP and Assistant. Each of these was responded to on a five-point scale (1 = Very little power, 5 = A great deal of power). Finally...
How Much Churn? The importance of churn is widely accepted. However, it is less easy to find consensus on the acceptable rate of monthly revenue churn for SaaS businesses. Here the line again blurs between smaller, SDE-valued SaaS businesses and the larger EBITDA revenue-valued VC-funded SaaS...
Customer Acquisition Cost Customer acquisition cost is not a factor in most CLV formulas, but it can be useful to include in a customer lifetime value analysis. Comparing how much it costs to acquire a customer with their lifetime value to the business, you can figure out how to: Decide ...
Notably, a decreasing marginal return (from 1.5% to 1.3%) does not mean that the salesperson’s salary will decrease. The decreasing marginal return is relative to the salesperson’s opportunity cost, meaning that when salespeople stay in the firm beyond the third year, they forego 0.2% of ...