Mini Law Lesson: How Brands Can Use Hashtags Without Getting SuedBrian L. Heidelberger
designing them. And the bigger the product, the easier that is. It’s better for scaling. I have created urban worlds with a strong focus on architecture, but also worlds in which nature takes over the MINI. Rendering the car posed a bit of a challenge, ...
Everything you need to know to start a makeup line and sell your beauty brand online. Get insights into the cosmetics industry and examples from successful brands.
For retail store owners, understanding the root of why people make certain decisions around buying—known as consumer psychology—can unlock insights that will help boost sales, build customer loyalty, and so much more. Plus, it’s safe to say that COVID-19 has had quite an impact on how ...
How much does a smart home cost? The price of building a smart home can vary greatly. The variety of connectible devices on the market is now wide enough that you can truly put most of your home’s functions online. And maybe your ideal smart home setup would just need one or two ke...
How much do ads make on apps? The average revenue per ad impression can be as low as $0.10 and as high as $10, depending on the type of ad. Pros of in-app advertising Generates target audience Faster results Great extension for target audience Cons for in-app advertising More ...
A backpack that fits your 6ft-tall, broad-shouldered travel companion might not be right for you if you have a much smaller frame. Make sure you spend time adjusting the shoulder straps, back length and hip straps to check that it fits your own body well. Remember to take a good-...
Brands need to assess whether these turns of phrase align with both their brand identity and their consumer ethos. “Hermès making content around ‘demure’ would feel weird, right? But Loewe making content on ‘demure, mindful’ would make so much sense,” says Makoni. Hermès is an ultra...
Just like there are many different types of brands, there are lots of different types of branding out there. Branding isn’t one-size-fits-all; the most effective strategies are highly personalized to the companies, groups and creators using them. That’s because it’s all about personality....
Does using Smartphones cause eye strain? Using your smartphone too much can definitely lead to strain in your eyes, but this isn't exclusive just for phones; it generally applies anytime you spend long hours staring at screens regardless of the type of device being used (e.g., PC monitors...