movie theater chains likeAMC, Regal andCinemarkare desperately seeking unique offerings. EvenIMAX, which started as place to screen documentaries and educational programming, stands to benefit from alternative theatrical content.
projections have been unreliable this summer;"Spider-Man: Across the Spider-Verse"did much better than estimates suggested, while"The Flash"underperformed. "Barbie's" PG-13 rating — unusual for a movie based on a doll — could limit