After a transgression, brands commonly use post-transgression communications to minimize consumer backlash (Coombs,2007). Communication research shows that the effectiveness of these responses depends on framing—that is, the effort to “select some aspects of a perceived reality and make them more sal...
If the burning smell comes from the air vents when you turn on the AC in your VW Atlas Cross Sport, it could be due to overheating blower motor or its resistor. In rare cases, if the blower motor heats up too much, it can even melt the housing and produce burning plastic odor. You...