The commission model gives sales reps complete control over how much money they make. With no base salary or cap, a rep’s salary is only limited to how much they can sell in a given month. The model can be effective for reps driven by money, but it can put a lot of pressure on ...
As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. That’s because the average sales process is more complex than ever. With so many opportunities for leads today to lose interes...
On the surface, sales seems like a simple concept: One person buys something from another. But in reality, it’s much more than a transaction. That’s because the journey from initial interest in a product to close can be windy and complex, often requiring a personal touch to make it ...
“This customer’s better, this customer’s worse,” and adjust their marketing efforts accordingly. And they’ll do it much quicker than if that feedback loop didn’t exist, or if it happened less frequently, or if Sales and Marketing only met...
It’s worth mentioning that your sales data doesn’t worth much without additional context that sales intelligence adds. Here are some ways you can use this powerful technology in your sales efforts. 1. Discover New Leads Lead generation is one of the most challenging aspects of every sales r...
Do they plan to make a product purchase soon? If so, when? How much do they have to spend on your product? Who has the authority to make the purchase and do you have their contact information? Cynthia Barnes, founder of the National Association of Women Sales Professionals (NAWSP), reco...
How much consideration do you give non-tech experiences when hiring new staff? When I was hiring tier-one IT people, they would always have a resume with only one experience listed, which was often a short internship. I'd ask them where else they’ve worked, and initially they’...
“This will help them experience the product firsthand, not from the sales perspective, but as a user. By understanding the actual pain points, advantages, and real-world applications of the product, sales reps can elevate their pitch and make it more relatable.” ...
“Lead scoring should be an indicator of sales-readiness – not of how much of a fan they are of [our company]. That goal requires a close collaboration between the sales reps and marketing teams to establish a threshold for when a lead is ready to be passed on to sales.” ...
Enterprise Blog Start your online business today. For free. Start free trial About The Author Felix Thea is the host of theShopify Masterspodcast, the ecommerce marketing podcast for ambitious entrepreneurs, and founder ofTrafficAndSales.comwhere you can get actionable tips to grow your st...