Why people make decisions with their emotions (Hint: If we were all like Spock, we’d be doomed) And much, much more. Notes: 1. Jonah Lehrer’s book “How We Decide(aff)” is a great read. The one story about how one fireman narrowly escaped death will blow your mind. ...
Many factors impact airline pilot salaries. You have to look at multiple criteria and examples to have a real understanding of how much pilots earn. In other words, you want to know how muchyoucan expect to earn. How much do pilots make is a simple question with a multi-faceted answer. ...
There are a few different ways to retarget people who have visited your website, from display and social media ads to email marketing, which can help you in the following ways: Increase brand awareness. Make sure your brand is top of mind for people who have already visited your website....
Why make commercials? In the crowded marketplace of brands competing for people’s attention, a professional video can help a business quickly convey a message and attract consumers. Whether the goal is to generate brand awareness, showcase a product, or promote a campaign, apromo videomade spe...
people don’t generally make purchases based on information alone. It turns out that people are more prone to making emotional purchases than informed purchases. It’s why commercials consist of much more than an explanation of a product’s use. Instead they use emotional advertising to target ...
How much does it cost to advertise on Google? Google advertising costs depend on a lot of things, like your industry, your competition, and the keywords you’re targeting. Businesses usually spend $1 to $2 per click on Google pay-per-click (PPC), but this can go up to $50 per click...
WHEN IT COMES TO COMMERCIALS, TARGET, OTHERS KEEP IT GREEN; How much waste do your shoots generate?(Target Corp.)(EcoSet Consulting)Zmuda, NatalieHampp, Andrew
A marketing strategy is a company’s action plan for reaching potential customers and turning them into repeat ones. Here’s how to create yours.
You’re taking a proactive approach and building brand awareness by putting your brand in front of people and initiating interactions. Is outbound marketing dead? No, it is very much alive, but strategies like greater personalization and AI tools mean it’s evolving. Many businesses still use ...
It is not nearly as straightforward as the early days of cinema when a movie would come out in theaters, make the vast majority of its revenues via ticket sales, and then disappear. Major studios and indie filmmakers alike now spend much of their days looking for new sources of revenue, b...