Marketing KPIS10 minute read The Best Data Management Companies Worldwide2 minute read What is BigQuery? (+6 Benefits of BigQuery Machine Learning)8 minute read Celebrating 25+ Years of Digital Marketing Excellence Ready to speak with a marketing expert? Give us a ring ...
Digital Strategy Research Engaging in Digital Research Once you have established your overall goal, you need to engage in digital research to learn as much as possible before developing a strategy. Research is critical in order to learn more about your current marketing processes, market demand for...
How to get started as a digital marketing freelancer The demand for digital marketers is high and freelancing can be a smart entry point, but you need to do the challenging work of pitching your services to companies. On the bright side, you don't need to interact with HR and go through...
Search Engine Optimization (SEO) SEO is one of the most common forms of digital marketing today. It’s a complicated strategy that often seems as much an art as a science, and it can make or break your company’s digital presence. SEO is the primary means of targeting customers throug...
Before you jump into launching a digital marketing agency, you must first understand the industry. What does it entail? How much competition is out there? Where are the best places to find clients? Make sure you do your homework thoroughly. In the digital marketing industry, along with its ...
When you’ve got the Digital Marketing channels figured out, you’ll need to decide on the type of content or Content strategy you’ll be creating and how much budget will be spent on each of these channels. Once everything else is in place, you’ll need to bring all these things toge...
we were basically yeah really focused on product right up until the time we launched and didn’t do so much in the promotion side of things. I guess at that point we’d had a lot of word of mouth marketing over the last couple of years and in a sizeable email list by that point....
Performance marketing is focused on developing paid marketing campaigns—through social ads and search ads—to drive product awareness and customer acquisition while optimizing for return on investment (ROI). Performance marketers are advertising experts with a deep understanding of digital advertising, sett...
Online Marketing has several platforms, such as Social Media, Search Engine Optimization (SEO), etc. Additionally, if you have various campaigns or are using several platforms, Marketing Automation can make your work that much easier. Having a variety of strategies assists your Lead Generation and...
This helps digital marketers in getting a clear shot at achieving goals without wasting much time. How will the digital marketing program be structured and developed? Even this is decided in the planning phase. Planning also involves determining the actionable. The budget allocation and marketing ...