Marketing budget as a percent of total revenue can vary dramatically by industry. While the B2C product sector devotes an average of 15.1% of revenue to marketing budgets, the B2B product sector reports a much lower 7.8% of revenue dedicated to marketing spend. What is included in marketing bu...
Another year is coming to an end, so it is time to consider next year’s marketing budget. You are probably asking yourself, “How much should I spend on marketing in 2025?” To find an answer to this tricky and somewhat complicated question, continue on for some valuable tips. What You...
How much should you be allocating to budget for online marketing? There is no simple, single answer, either, but if you can answer a few more questions, you can start to work out the rough, “ballpark” figure you should be considering as your online marketing budget. How Much of An ...
When it comes to how to budget for content marketing, you need to know how much different types of content costs. For example, how much will it cost to produce a blog post for your business? Or, what will a professional YouTube video cost? Get these answers (and more) with our video...
So how do you know how much budget to allocate to marketing? And how do you know this will help you make more sales and increase your revenue? After all, your goal is to pay off your marketing investment with interest. To help you get started, here’s a complete guide on how to cre...
Although I usually write this column on cutting costs, in this issue I'd like to address the cost of using marketing techniques to expand the library's client base. At first this may sound like increasing costs, but really it isn't. A shrinking population of library patrons can impact ...
Strategies like video marketing, pay-per-click (PPC) services, and social media ads may help you push those leads down the funnel. So, to help you understand how much you need to budget for marketing, you need to understand your sales cycle. Knowing your sales cycle will help you ...
I’m expecting we will allocate a larger portion than usual to our marketing budget, around 15-25%, to thought leadership content such as subject matter blogs, white papers, case studies, for mainly pre-sales activities. This investment is not ...
When you’re budgeting, it can easily feel like every business process wants a slice of the pie. We’re going to walk you through the process of figuring out how much of your budget to allocate to content marketing in 2023, as well as the reasons behind our advice. ...
Recast Marketing’s Value Orchestrate Growth Productivity Despite stark budget realities, CMOs must adapt, leverage tech and drive growth Economic and societal disruptions have become the constant backdrop for marketing work. CMOs are consistently asked to “do more with less.” And AI is turbochargin...